The Platform Powering 10,000+ Creators’ Content Success with Hani Mourra

How Repurpose.io Turned Creator Frustration Into Cross-Platform Publishing

Hany Moro built a solution out of repeated requests from creators who needed their content to travel farther than a single platform. What began as WordPress plugins to help podcasters post audio as video grew into Repurpose.io, a modular automation platform that moves short-form video and podcast content across networks like TikTok, YouTube, Facebook, and more. The story is less about flashy fundraising or a massive team and more about listening, designing for the long term, and building systems that let creators be everywhere at once.

A modular platform built for creator workflows and long-term change

From day one Hany designed the system to be modular. The original feature converted podcast audio into YouTube-ready video, but the architecture allowed new integrations to be added without redoing the whole product. That modularity made it easy to add TikTok, YouTube Shorts, BlueSky and emerging platforms later, which is essential when new short-form networks appear and creators need consistent automation that adapts to platform changes.

Listening to creators and solving the right pain points

Hany’s pivot point came from real user pain: creators struggled to repost TikTok videos to other platforms without watermarks, forcing manual downloads and edits. Rather than pushing an unrelated roadmap item, the team paused, prioritized that pain, and built an automated solution that removed friction. The result was not only happier customers but measurable traction — one creator grew from a few hundred thousand followers to more than a million by automatically syndicating TikToks to YouTube Shorts.

Scale without burnout: slow, intentional growth and small teams

Repurpose.io scaled to thousands of creators with a small, focused team. Hany purposely avoided aggressive ad spend and big investor-driven growth; instead he grew people and infrastructure as product-market fit and customer needs justified the investment. The company expanded from a two-person founding team to roughly a dozen employees over eight years, keeping leadership layers slim so founders could stay strategic rather than micromanaging.

Practical workflows creators can adopt today

• Create platform-first content on the channel you enjoy, then automate cross-posting to reach audiences everywhere.
• Focus on one strong piece of content and let automation distribute it broadly rather than reinventing new content for each network.
• Prioritize systems and standard operating procedures so creators can scale content output without burning out.

Why diversification matters more than platform identity

Many creators self-identify by a single platform—"I’m a TikToker" or "I’m a podcaster"—but automation exposes an alternative path: plant seeds across multiple networks so audiences can find you wherever they live. Diversification not only expands reach but also protects creators from algorithm changes, account suspensions, or shadow bans on any single platform.

Repurpose.io’s journey demonstrates how empathy for user problems, a modular technical vision, and deliberate, steady growth can create a tool that amplifies creator reach without requiring a large staff. By automating repetitive distribution tasks and focusing on the single most painful problems customers describe, founders can build sustainable products that let creators publish more, live their lives, and still grow big audiences across TikTok, YouTube, and other social platforms.