Making Hiring Human with Joe Dunikoski
When hiring becomes human: a different calculus for talent
The most expensive mistake a company can make isn't a failed product launch or a stalled fundraise; it's a hire that doesn't stick. The financial math on turnover is plain and unforgiving: early departures and mismatches cost thousands, drain momentum, and quietly rearrange a company's trajectory. The conversation unfolding here reframes hiring as an exercise in human judgment rather than just résumé triage. It proposes a shift from one-dimensional screening to a richer, data-informed understanding of the whole person — what they believe, how they behave, and how they will thrive inside a particular workplace culture.
Why the résumé alone no longer suffices
Traditional hiring still treats candidates like a stack of paper: education, job titles, dates. But those artifacts rarely predict how a person will react when the roadmap changes, when a co-worker needs help, or when a product launch goes sideways. When a company is moving quickly, it hires to solve problems yesterday, not in six months. Yet interviews are scarce and expensive; a typical hiring manager may have time for only a handful of conversations while sifting through hundreds of applications. The result: decisions based on incomplete information and the frequent replay of the same costly error.
The hidden price tag of a bad fit
Beyond the headline statistics lies the human and operational fallout: lost institutional knowledge, disrupted team dynamics, and deferred projects. Studies and industry experience point to a hard truth — replacing a team member often costs a portion to multiple times their annual salary when you factor sourcing, training, and lost productivity. For founders and hiring leaders, that arithmetic turns each recruiting cycle into a strategic risk that should be reduced, not repeated.
Hiring the whole person: skills, alignment, and happiness
An alternative is to recruit for three interlocking qualities: capability, cultural alignment, and joy. Capability is measurable and often teachable. Cultural alignment answers the question: does this person care about what the company cares about? And happiness — sometimes dismissed as soft — acts as the engine for reliability, discretionary effort, and longevity. When all three converge, retention improves and performance follows.
- Capability: prioritize learning agility over narrow expertise; technical skills can be taught.
- Alignment: test for mission fit and value congruence so pay and perks aren’t the only motivators.
- Happiness: measure fulfillment, not forced cheer; engaged employees are less distracted and more productive.
Data beyond the résumé: a more honest pre-screen
To act on this model, recruiters need new signals. Gamified assessments, structured situational questions, and behavioral data reveal patterns that a résumé cannot. These tools provide a front line filter that identifies the applicants most likely to be a positive, durable fit — which conserves interview time and improves the odds of making the right decision quickly. That doesn’t eliminate intuition; it simply equips decision-makers with richer, more predictive information.
From dead-end interviews to meaningful conversations
Too many interviews are dead ends: an hour spent confirming a poor fit. A smarter screening approach surfaces the best candidates for deeper conversation, turning interview time into a strategic investment. When the data points to likely alignment, interviews can focus on nuance: career aspirations, conflict resolution, and evidence of resilience rather than rote qualification checks.
The case for happiness as a performance lever
Happiness at work has a measurable economic effect. Companies that make the list of best workplaces — where employees themselves rate their experience highly — have outperformed broader market indices historically. This isn’t about superficial perks; it’s about building an environment where people find purpose and connection. Happy workers stay longer, contribute beyond their core responsibilities, and exhibit the kind of discretionary effort that changes outcomes.
Happiness also changes attention. Engaged employees are less likely to drift toward distraction and miss critical details. That simple shift raises day-to-day productivity and reduces the small errors that compound into larger problems.
Learning agility and the growth mindset
Hard technical skills are fungible and trainable. What separates high-potential hires from transient fixers is a growth-oriented approach to work: curiosity, resilience, and the ability to learn quickly on the job. When companies hire for teachability and create environments that permit fast iteration, they unlock exponential human capital returns. A team of adaptable learners can pivot with market demands far more effectively than a team of narrowly skilled specialists.
Recruiting for long-term retention
Building a culture that retains driven people is deliberate. Compensation matters, but so does mission clarity and peer relationships. No company can win solely on pay; deep retention comes from people believing their daily work contributes to something larger, and feeling comfortable around their colleagues. The practical implication is that talent strategies must unify pay, purpose, and people.
A concluding reflection on work, time, and purpose
The debate about recruitment techniques is also a conversation about the value of work in a life. Work takes up a third of waking hours for most adults, and how that time is spent shapes mental health, relationships, and sense of purpose. Hiring with the intent to cultivate fulfillment is therefore not just a business strategy; it’s a social investment. Choosing candidates for their whole person — their capabilities, their alignment, and their capacity for joy — changes the calculus of risk and reward. It makes hiring less transactional and more generative: building teams that can learn, endure, and contribute to lives that feel worth living.
That reframing challenges leaders to treat hiring not as a checkbox to be optimized away but as one of the few places where time, money, and human flourishing can converge into something enduring.
Key points
- Thirty percent of new hires leave within 90 days, undermining momentum and morale.
- Average direct cost to make a hire is about $4,700; replacement can reach 50–200% of salary.
- Hire for three pillars: capability, mission alignment, and employee happiness.
- Use gamified assessments and behavioral data to pre-screen hundreds of applicants efficiently.
- Prioritize learning agility since technical skills are often teachable on the job.
- Companies ranked as best workplaces historically outperformed broader market returns.
- Design interviews to avoid dead ends by surfacing candidates most likely to fit.
- Create workplace friendships and clear purpose to improve retention and discretionary effort.




