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From The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business

919: The Permission to Burn It Down (And Start Over on Your Terms)

52:25
October 6, 2025
The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business
https://feeds.megaphone.fm/YAP4895144602

What if midlife feels less like a collapse and more like a beginning?

What happens when the person you built your brand around starts to feel unfamiliar? That question hangs in the air of this candid conversation between two entrepreneurs and feels urgent and tender. The narrator's curiosity is honest: when success and identity no longer align, what do you keep, what do you release, and how do you trust the voice inside that knows?

Trusting the quiet, stubborn compass

There is a simple, underrated instruction here: trust your intuition. One speaker returns to that line again and again—those inner nudges that tell you a part of your work has become heavy or obsolete. She insists that intuition is not whimsical; it is accumulated wisdom. That felt true to me. Hearing someone so public name the small internal shift as permission to pivot was quietly liberating. She didn't promise an easy path; she offered validation.

The practical lift is clear: when joy drains from a role, it's not always failure; sometimes it's evidence. The hardest work is not deciding to change but owning that choice through the fallout—relationships, revenue streams, reputation. Still, the advice lands like a permission slip. Your instincts can be trusted.

Reclaiming authority over your own story

Part of that trust involves reclaiming the body and the narrative. One guest traced how purity culture and the relentless choreography of appearance trained her to outsource authority over what she wanted and even how she felt in her own skin. That struck me unexpectedly. The conversation shifted from business strategy to a deeper, quieter politics: who gets to decide what you need, want, or deserve?

She offered a blunt assessment—years of external policing leave an internal question mark attached to desire. Turning that volume back up is slow work, sometimes generational. And it is messy. But it is also necessary. Watching someone name these roots of self-doubt felt like being handed a map to an old, hidden wound.

When a life implodes and a new one slowly assembles

There is a scene that will stay with me: the rubble metaphor. After a marriage collapsed, there wasn't a neat sorting process—there was just chaos. Yet that chaos became a clearing. Freed from a life that had been co-authored for decades, she had to look at what belonged to her, what she would keep, and what was outward polish rather than authenticity.

What surprised me was how generously a community can reflect your true self back to you when you’re disoriented. The audience that stayed became a mirror, pointing out the unvarnished traits that persisted beyond any role. For public people, that mirror can be terrifying or restorative; here, it was a lifeline.

A new kind of book: fragments that invite interpretation

The new book described is not a manual. It's a mosaic of memories—vignettes and questions rather than prescriptions. That approach felt risky and honest. The author admitted to sleeplessness over how the book might land, especially because it addresses divorce and family shifts. Still, she chose to write from a place that had had time to settle—proof, she argued, that telling your story is wiser after reflection than in the heat of it.

That patience resonated. Reaction is loud; reflection is wise. Waiting allowed nuance: ownership of complicity, tenderness toward loved ones, and refusal to weaponize pain for spectacle. It is an argument for temporal discretion in storytelling—a reminder that timing shapes truth.

Overwork as a dangerous salve

Another raw thread was the candid accounting of work-as-distraction. When life collapses, the brain sometimes presumes its tether in productivity. She confessed to leaning on overwork—controlling what she could—which ultimately became a crisis point. Stress manifested physically: emergency room visits, blood pressure spikes, panic. That admission jolts the listener. The sobering subtext is clear: hustle culture applauds stamina but rarely asks at what human cost.

Her reckoning is actionable: slow down before your body forces you to. Reevaluate scope. Set new non-negotiables. Let falling edges of work be a relief rather than a retreat.

Aging, reinvention, and the myth of obsolescence

One of the most refreshing reframes here is that aging is not a downgrade. She rejects the cultural lie that youth equals relevance. Instead, she celebrates experience as a multiplier—leadership, discernment, emotional bandwidth that young builders often lack. Hearing someone publicly relish getting older felt invigorating. It is an antidote to the scarcity story that pits generations against each other.

So what remains after all of this unmaking? A clearer set of priorities, a smaller but more aligned life, and a startling willingness to be less polished and more human. The arc is not tidy. There is loss. There are relationships that change irreversibly. Yet there is also profound freedom: to speak with less fear of consequence, to accept imperfection as the essential human condition.

  • Moment of permission: trust your instincts—joy is a compass.
  • Body politics: reclaiming bodily authority undoes decades of outsourced identity.
  • Timing matters: tell hard stories after they settle, not in the first burn.
  • Work-life boundaries: hustle can heal temporarily and harm permanently.
  • Aging is advantage: experience is not obsolete; it is a form of power.

What stayed with me most was an unlikely combination of grief and glee—grief for what was lost and genuine delight at the newly honest edges that remain. The final image lingers: a woman who used to shine but now prefers the comfort of being ordinary and real. That felt like an invitation to all of us to imagine our next chapter not as salvage work, but as the truest work of becoming.

Insights

  • When joy drains from a role, treat it as data—not failure—and realign intentionally.
  • Set clear work boundaries before stress forces them through illness or burnout.
  • Give yourself time after trauma before telling the full story; reflection deepens honesty.
  • Reclaim authority over your body and desires by noticing and amplifying small instincts.
  • Don’t equate youth with relevancy; invest in mentorship across generations to stay vital.
  • If your work feels like a mask, experiment with revealing one honest piece at a time.

Timecodes

00:00 Sponsorships and episode open
00:00 Trusting intuition and noticing joy drain
00:01 Introduction to guest Jen Hatmaker and her themes
00:03 Evolving career — meander, add, subtract
00:08 Purity culture, body politics, and reclaimed authority
00:16 Aftermath of divorce and rebuilding identity
00:32 Risks of publishing honest memoir; timing and care
00:45 Work as avoidance and the health consequences
00:50 Where to find the book and closing notes

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