905: Make Your Website Work Harder Than You: The Simple Strategy to Save Hours and Sell More

Why Your Website Might Be Quietly Sabotaging Your Business

In a candid conversation about design, strategy and ownership, Jenna Kutcher and Jen Olmsted redefine the website as more than a pretty storefront: it should be your most reliable salesperson. The episode reframes the frustration of hustling without results as a common symptom of sending traffic to a site that doesn’t convert. Instead of chasing viral moments or endless marketing funnels, the hosts argue that entrepreneurs should prioritize a website that captures attention, clarifies purpose and closes decisions for visitors.

Start With A Strategic Template Rather Than Reinventing The Wheel

For entrepreneurs who feel overwhelmed by the technical or financial cost of a new site, Jen champions templates as a fast, affordable path to professional results. A template acts like a fully furnished home: someone has already made the key design and structure decisions so you can personalize copy and images, launch faster and avoid the months of maintenance and expense that often come with custom builds.

Three Essentials Of A Website That Does The Heavy Lifting

• Clarity: Visitors should know within moments who you serve, what you offer and why it matters.
• Clear Path: Guide users with purposeful navigation and a specific action for each audience segment.
• Proof: Social proof and case studies must be threaded into buying pages to reassure modern, cautious buyers.

Design Meets Psychology: Structure That Converts

A successful website is more than hero images and menus; it’s a funnel built into a single page. The hosts walk listeners through how copy, imagery and the order of information qualify a visitor as a potential customer. As visitors scroll, they should find the exact beliefs and evidence needed to move them toward a decision. When a site is built with that intent, social posts and email campaigns can simply point people to a single destination that finishes the selling.

How To Balance Multiple Offers Without Confusion

For multi-passionate entrepreneurs, organization and signposts are the solution. Simple top-level choices—like clearly labeled menu items for different audiences—help each visitor self-select. Treat each offer as a mini sales page that answers the specific questions a given audience needs to make a purchase decision, and use the homepage to direct people to the right pathway.

Small Website Audits Create Big Wins

The conversation repeatedly emphasizes ownership: if you can’t edit your site quickly, you don’t truly own it. Practical one-hour fixes drive results: update the headline above the fold for caveman-level clarity, fix broken links, refresh a portfolio item, or add targeted testimonials to the pages where money is made. Reducing friction—especially on contact or checkout forms—improves conversions dramatically.

Beyond Design: Story, Positioning And Ownership

Design is storytelling. Positioning your customer as the hero and your brand as the guide transforms language, images and testimonials into persuasive proof. When entrepreneurs collect reviews and map what clients actually say, those phrases become powerful validation woven through the site. Owning the website experience also means being able to iterate—testing hero sections, split testing messaging and updating pages as your business evolves.

The episode blends practical tactics with a gentle philosophy: your website should work while you rest, convert while you sleep and evolve as you do. By prioritizing clarity, a clear path and proof, and by choosing strategic templates when appropriate, many entrepreneurs can stop feeling stuck and start seeing the effort they already put in turn into measurable momentum.