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From The GaryVee Audio Experience

How to Stay Patient While Building Your Career | Tea with GaryVee Ep #84

23:49
September 12, 2025
The GaryVee Audio Experience
https://anchor.fm/s/f39a864/podcast/rss

The Brutal Kindness of Practical Hustle

There is a particular strain of advice that sits somewhere between practical coaching and tough love, and when it lands well it feels like an orientation: a recalibration of where effort must go and what language you should stop using to describe ambition. The afternoon conversation that unfolds here moves with that energy—short, sharp, anecdotal—and reveals a single throughline: success is less a destination than a set of daily rituals, financial habits and empathic decisions that either compound opportunity or quietly bleed it away.

Celebrating minor victories as momentum

One caller identifies as a newly signed musician, oscillating between gratitude and guilt about not being farther along. The response reframes celebration as fuel. Being signed, the argument goes, is itself a hard-won milestone that thousands never reach; its real value is in what it enables next. The prescription is granular and unromantic: answer every DM, respond to old comments, engage the fans you have. Small acts of attention, repeated, are the scaffolding of a long career.

Micro-actions that translate into macro growth

There is an almost old-fashioned insistence on craft: commit to the boring work and then, when inclination and timing meet, turn the curiosity into volume. Replying to fans, going through past comments to like and respond, and treating content as an ongoing conversation—these are the low-cost, high-return behaviors that convert recognition into a sustainable following.

When passion becomes product: the suburban side-hustle

A father baking cookies with his kids sounds like a domestic vignette until it becomes a business case study. What begins as joy morphs into a strategy: spend the hours creating content, funnel the passion into selling, and be prepared to trade short-term comfort for long-term upside. There is a recurring motif in these exchanges: time is fungible, and how you invest it matters more than how you feel about the risk in the moment.

Financial discipline as a growth lever

Advice to a one-van pest control operator hinges not on complicated financing but on a simple reallocation: live like you have less than you do and reinvest into growth. The critique of contemporary consumption is blunt—luxuries masquerading as necessities distract from capital formation. The counsel is practical: reduce discretionary spending, redirect cash to hiring or marketing, and accept discomfort as a feature of scaling, not a bug.

Barter, severance and the calculus of personnel

There are echoes from the front lines of entrepreneurship—bartering services in lean moments, giving severance to shorten a bad fit, and firing earlier rather than letting underperformance metastasize. These are counterintuitive notions dressed in empathy: being kind to people in the moment can become unkind to the team that carries the business.

Social media as the new storefront

For a pizza catering company and a retail brand tied to a personality, the prescription is the same: create repeatable, appetizing content and then pair it with direct calls-to-action. Viral energy without conversion is curiosity; add a right hook—a clear ad or a direct ask—and attention becomes revenue. Organic videos of craft, process and personality are not optional; they become the platform’s currency.

From attention to transactions

  • Use personality-driven ads to convert audiences who already care.
  • Make content repeatable: show process, product and people.
  • Pair organic reach with targeted paid support when conversion stalls.

Leadership between humanity and results

Perhaps the most subtle thread is about people management. The speaker confesses to empathic paralysis—postponing firings to avoid conflict—which ultimately harms the organization and its highest performers. The resolution lies in a harder empathy: make decisions that protect collective opportunity, even if they sting in the short term. Part of that is being honest with oneself about when compassion becomes enablement.

Intuition as a managerial compass

There is a recurring faith in gut instinct as a valid and often primary guide for decisions about hiring and firing. That intuition, coupled with an understanding of fit and an appetite to act earlier, becomes both a moral and strategic imperative: it preserves the health of the team and honors those who are producing results.

Final reflection: the patience of aggressive action

The conversation ultimately rejects heroic narratives of overnight success in favor of cumulative labor: answer the messages, make the content, forgo comfort for capital, and treat personnel decisions as stewardship of collective opportunity. The paradox is simple and human—be impatient about execution but patient about outcome. That tension between immediate work and deferred payoff is where momentum lives, and where lasting enterprises are quietly, stubbornly built.

In the end, progress is not an emotional state but a discipline: it is measured by the texts you respond to, the videos you post, the dollars you choose to reinvest, and the difficult personnel choices you make in defense of the people who carry you forward.

Insights

  • Responding to every message and comment transforms passive followers into active supporters.
  • Directly asking an audience to buy—through personality-driven ads—converts attention into transactions.
  • Cutting discretionary spending and channeling that cash into the business allows for faster hiring and scaling.
  • Acting on intestinal feelings about fit, rather than delaying personnel decisions, protects team morale and output.
  • Make content that is repeatable and platform-native to increase discoverability and decrease customer acquisition cost.

Timecodes

00:00 Intro and Young Wolf: artist ambition and gratitude
00:04 Aaron's cookie side hustle and finding consuming passion
00:06 Scaling a pest control business and money discipline
00:10 Pizza catering marketing and organic social content strategy
00:13 LinkedIn side-hustle etiquette and privacy options
00:14 Turning views into conversions: right hooks and ads
00:16 Workplace toxicity and immediate responses
00:17 Firing, empathy, and intuition in leadership decisions

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