TuneInTalks
From BiggerPockets Real Estate Podcast

How I Get Lower Offer Prices Accepted in 2025

40:05
August 6, 2025
BiggerPockets Real Estate Podcast
https://feeds.megaphone.fm/BIGPOC7198720365

Why Asking Price Isn’t the Right Place to Start

When you’re preparing an offer, the figure on the listing sheet is rarely the most important number. The conversation that matters begins long before you name a price: it starts with empathy, rapport, and a clear understanding of the seller’s motivation. In a shifting market where buyers now have leverage, learning how to negotiate real estate offers in a buyer's market means focusing on trust and problem-solving instead of immediately haggling over dollars.

Build Rapport First, Haggle Later

Top investors treat the earliest phone call as the first step of negotiation. Short calls of two to ten minutes should aim to discover why a seller is motivated and to secure an in-person appointment. When you arrive, look for human connection points—stories, hobbies, or signs of care—and use those to lower emotional walls. This is one of the most effective off-market property negotiation tactics: reveal transparency and explain honestly what you do and why your offer might differ from a market listing.

Present the Math, Don’t Just Throw a Number

Walkthroughs are a chance to calculate an offer on the spot. Before visiting, comp the property and estimate your after-repair value. At the house, get a reliable renovation budget and then present a simple, line-by-line calculation: expected sales price, agent commissions, holding costs, renovation costs, closing expenses, and reasonable profit margin. Showing the seller the math on a blank sheet reduces defensiveness and makes lower offers easier to accept.

Use Levers Beyond Price

  • Non-refundable deposits and quick closes can win newly listed properties without paying full list price.
  • Waiving or limiting inspection contingencies can be valuable when paired with transparent, credible buyers.
  • For new construction, ask builders to buy down mortgage points rather than reduce the contractual sale price so comps remain intact.
  • Offer practical help—moving assistance or temporary housing coordination—for sellers who value convenience over a few extra dollars.

On-Market Signals And Timing

Monitor days on market and prior pendings: these are the clearest indicators of seller flexibility. A house that has been listed for 60–90 days or that returned to market after a failed closing usually signals opportunity. When time is on your side, prioritize offers that trade price for speed, certainty, or tailored seller benefits—these non-price concessions often carry more perceived value than a slightly higher dollar amount.

Ethics And Long-Term Strategy

Negotiation isn’t about exploiting vulnerability; it’s about solving problems so both parties benefit. If a deal requires taking advantage of a seller’s ignorance or distress for purely one-sided gain, the long-term consequences—reputation damage, legal exposure, or buyer’s remorse—aren’t worth it. The most repeatable wins come from emotional intelligence, transparent calculations, and a willingness to offer creative, low-cost concessions that matter to the seller.

In short, effective negotiation in today’s market blends off-market relationship building with market-savvy levers for listed properties. Show your calculations, meet sellers where they are emotionally, and use non-price tools like non-refundable deposits, rate buydowns, or moving help to bridge gaps. The result is more accepted offers, fewer cancelled contracts, and deals that feel equitable to everyone involved.

Key points

  • Start negotiations by building trust and empathizing with seller motivations before discussing price.
  • Calculate offers using ARV minus renovation, holding, agent, closing costs, and your required profit.
  • Make on-the-spot offers after a property walkthrough to demonstrate seriousness and secure appointments quickly.
  • Use non-refundable deposits or fast closing to win listings while offering a lower purchase price.
  • Ask sellers what they’d sell the house for fixed-up to align ARV expectations early.
  • Negotiate mortgage point buy-downs with builders to lower buyer payments without changing comps.
  • Follow up weekly with declined prospects; many sellers accept offers months later.

Timecodes

00:00 Opening claim: price isn't the most important number
00:00 Hosts introduce buyer's market and negotiation focus
00:01 Philosophy: build trust before haggling
00:05 Off-market negotiation tactics and rapport building
00:11 Preparing offers: comps, ARV, and renovation budgeting
00:22 On-market negotiation strategies and leveraging time
00:40 Ethics, closing advice, and final negotiation tips

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