GaryVee x Andrew Corlde: Social Media Hacks to Explode Your Business in 2025 | PART 1

How To Move Followers From TikTok And Instagram To Live Shopping Platforms

This conversation pulls back the curtain on the real mechanics of turning social followers into live-shopping customers, building a content engine across multiple platforms, and using targeted advertising where it matters. Haley, a seller on Whatnot, asks how to get followers to make the jump from TikTok and Instagram to a live shopping app, and the response unfolds into clear tactics about patience, direct messaging, cross-posting, platform nuance, and paid promotion for specific demographics.

Start With Relationship Building And Clear Reasons To Show Up

Driving people from short-form feeds to a live sale requires more than a single shout-out. Successful sellers create urgency and reason: limited-time giveaways, exclusive drops, or a special event that is only available during a live stream. Every buyer should receive a direct message after a purchase, and casual viewers can be invited into conversation during the live show, creating touchpoints that keep people coming back.

Post Often On Every Platform With Platform-Specific Copy

One of the most emphatic points in the discussion is to post aggressively across multiple platforms. The speaker recommends daily content across the seven major social networks and tailoring the first few seconds and the copy to match platform tone. A video can live on TikTok, Instagram, LinkedIn, and Facebook, but the caption, hook, and length should be adjusted for each audience.

From Followers To Views: The Power Of Interest-Driven Distribution

The landscape has shifted from follower-first distribution to an interest-based meritocracy. Algorithms now prioritize content based on what people engage with, not just who you follow. That means a high-quality clip from a smaller account can outperform posts from established names, offering huge organic upside—especially on TikTok and short-form formats.

Use Clips, Repurposing, And Cross-Platform Promotion

• Clip memorable moments from live shows for Reels, Shorts, and stories.
• Post a mix of business-focused and personal content to create multiple touchpoints.
• Test different thumbnails and hooks to learn what draws views on each platform.

Targeted Paid Promotion For Specific Businesses

The advice becomes highly tactical for different business models. For senior living, run video and photo ads on Facebook targeted to 50–70 year olds within a local radius, and include a click-to-call phone number. For B2B and enterprise services, post organic explainer videos on LinkedIn, find the top-performing creative, then turn it into an ad targeted to relevant job titles at Fortune 100 decision-makers.

Don’t Expect Young People To Automatically Be Marketing Experts

Being a digital native does not automatically equal marketing skill. Creating good content is a technical craft that requires training, experimentation, and time. Companies should measure organic views per piece of content before hiring or outsourcing social efforts.

Mixing Personal And Professional Content

A broad or multifaceted personal brand can succeed if the content is interesting and varied. The speaker recommends posting mundane, authentic moments alongside business content to create human connection—multiple touchpoints broaden audience affinity and deepen engagement.

Final Summary

Ultimately, growing live-shopping attendance and building a business from social depends on consistent content production, platform-aware creative, direct relationship building via DMs, and targeted paid promotion where the customer lives. The environment rewards merit-based content and experimentation, so the best path forward is to post, measure, iterate, and give people clear reasons to move from scrolling to buying. These tactics form a practical playbook for creators and businesses aiming to bridge short-form social presence into real revenue and meaningful customer relationships.