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From On Purpose with Jay Shetty

Codie Sanchez: This is How You Get Rich off Your Normal Salary! (Use THIS Easy Formula to Build REAL Wealth NOW)

1:36:20
September 8, 2025
On Purpose with Jay Shetty
https://www.omnycontent.com/d/playlist/e73c998e-6e60-432f-8610-ae210140c5b1/32f1779e-bc01-4d36-89e6-afcb01070c82/e0c8382f-48d4-42bb-89d5-afcb01075cb4/podcast.rss

When practical money rules beat flashy signals

Cody Sanchez has built a career out of finding opportunities other people scroll past. Her approach is quietly contrarian: treat money like a language to learn, let the market’s fear be your signal, and be less inspired by lifestyle theater than by steady, compounding practices. The conversation that follows reads like a primer for anyone tired of financial theater and ready for real, repeatable moves that change economic outcomes.

Buy when the room panics: opportunity hides behind headlines

There is a blunt emotional truth at the center of much good investing: markets move not just on numbers but on feeling. When prices fall, hesitation rises. Sanchez argues that the same forces that elevate assets into bubbles can flip and create bargains—if you can tolerate discomfort. The maxim she returns to is timeworn and brutal: real fortunes are often made when the market feels worst.

Practical examples of “buying the dip” thinking

From NFTs that cratered to housing markets that soften, the lesson is consistent: overpaying at the peak costs years of recovery. Rather than chasing the next headline, she suggests preparing to act by accumulating resources, understanding leverage, and spotting truly manageable risk—what investors sometimes call "hair on a deal." When a market goes on sale, it isn't moral; it's mathematical.

Flipping the conventional wisdom on credit and cash

One of her smallest, most powerful reframes: debit cards are not neutral. In a system where credit history unlocks opportunity, trading away the chance to build credit is a tax on future options. Sanchez recommends treating credit cards as a tool for credibility—if, and only if, you pay balances in full every month and understand interest mechanics. Credit can be an engine; unmanaged credit is a trap.

Simple financial hygiene that changes trajectories

Her checklist begins with basic literacy: know your difference between debit and credit, set up a card you can manage, and automate savings. The single behavioral habit she presses is "pay yourself first": automate at least 10% of income toward long-term investing so compounding begins before lifestyle expenses encroach.

Startups, side hustles and the discipline of staged risk

Sanchez dismantles the myth that you must leap into entrepreneurship without a safety net. Data show founders who keep a paycheck while launching a venture enjoy materially higher odds of success because they make better decisions under reduced stress. The smarter path, she suggests, is staged risk: build skills, test demand, let earned revenue validate product-market fit, and only then trade the steady job for full-time entrepreneurship.

How to get capital when you don’t have it

Money is abundant for good operators. Grants, SBA loans, revenue-based financing platforms, and patient investors are all available—if you can demonstrate competence and a thoughtful plan. The constraint for most people is not the absence of capital, but a belief that capital must be self-supplied.

Workplace strategy: move up the ladder, don’t just log hours

There is a difference between effort and leverage. Sanchez and her interlocutor sketch a professional ladder—from bricklayer to city planner—where higher roles require vision, diagnosis, and decision-making rather than longer hours. Instead of clocking out for greener pastures, she encourages diagnosing the dollar value you create today, then presenting a plan to amplify that value at work as a negotiation for higher pay or equity.

The fixer versus freeloader framework

She frames a simple behavioral split: fixers look for problems they can solve and capture the upside; freeloaders wait for someone else to save the day. For career growth and entrepreneurial success alike, train your instincts to see friction as opportunity.

Relationships, money and the architecture of partnership

Money and love are not separate domains. Sanchez points to research showing married couples often enjoy greater net worth and steadier financial outcomes, arguing that committed partnerships can free attention and amplify productivity. That doesn’t translate into transactional dating advice, but it reframes how partners can complement each other financially: choose someone who plays a different, complementary game rather than a mirror-image rival.

Hard conversations as stability tools

Prenups, joint accounts, and fiscal boundaries are practical tools—not trust-less constructs. Discussing money early reveals alignment of values, risk tolerance, and long-term vision. When these conversations are modelled as joint problem solving, they become a source of safety instead of a wedge.

What really counts: curiosity, obsession, and the habit of learning

Ultimately Sanchez argues that the highest-return asset is the self. Investing in skills, habits, and the ability to diagnose opportunity outperforms most speculative gambles. Obsession—love for the game more than the trophy—compounds in ways that flashy status signals never will. The people who win are those who respect the rules, treat work as craft, and surround themselves with others who lift standards.

Final thought

Practical financial freedom arrives not as a posturing of wealth but as the slow accretion of better choices: choosing credit over convenient debit when appropriate, negotiating rent when markets soften, building skills before burning bridges, and treating partnership as a complementary architecture rather than a mirror. Those small, disciplined moves compound; and compounded, they quietly change life’s horizon.

Key points

  • Negotiate rent and leverage market softening—landlords often prefer to keep tenants.
  • Use credit cards responsibly to build credit history, avoid debit-only habits.
  • Pay yourself first: automate at least 10% of income into long-term investments.
  • Start businesses with a paycheck backing you to reduce risk and improve decisions.
  • Seek complementary partners who play different financial games, not salary doppelgängers.
  • Treat problems as profit opportunities: become a fixer, not a freeloader.
  • Prefer low-cost diversified index funds over trying to beat professional stock pickers.

Timecodes

02:10 Introduction and guest arrival
04:12 Market outlook: buy when others fear
08:14 Financial literacy: debit, credit, and building options
14:52 Starting and funding a business without personal capital
19:47 Career leverage: how to make more as an employee
26:48 Work smarter: obsession, AI, and creative advantage
29:01 Passive income myth and practical side businesses
53:17 Relationships and money: partnership dynamics
01:33:42 Investing basics: stage one S&P and diversification
01:39:35 Advanced investing: private deals and buying businesses
01:44:53 Closing reflections and key habits

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