2249 - Top Strategies for Leveraging AI in Sales and Marketing with Ursula Inc's Ursula Mentjes
AI for Revenue: How to Use Custom GPTs and Agent Swarms
Ursula Menchus explains practical ways entrepreneurs can integrate generative AI, custom GPTs, and agentic systems to scale revenue, streamline sales, and keep a human voice in marketing. This episode covers actionable AI workflows, sales-focused projects in ChatGPT, and the upcoming role of agent swarms.
Why agentic AI matters for sales and marketing
Learn the difference between single-purpose AI assistants and multi-agent teams. Ursula outlines how to design agents that each perform one role—research, editorial alignment, content creation, scheduling, or monitoring—and how to orchestrate handoffs so the collection behaves like a high-performing team. This approach reduces muddied prompts and improves task ownership.
Practical AI workflows: C-suite projects and sales agents
Ursula recommends using ChatGPT projects as a simulated C-suite—CMO, UX specialist, sales strategist, CFO, CTO—so each persona contributes perspective. This method speeds product launches, clarifies buyer pain points, and helps sales teams identify true client needs faster. She also shares experience building sales agents that interact with leads and support email workflows.
Keep it human: knowledge bases, voice training, and juicy emails
To avoid bland, formulaic AI copy, build a knowledge base with your best-written emails and train your custom GPTs to match your brand voice. Ursula suggests iterating on outputs—accepting, editing, and feeding corrections back—to make AI sound authentic rather than generic. She highlights a ready-made "how to write juicy emails" template as an example.
Programs, scaling, and free resources
Ursula runs a two-coach CEO Table program for service-based founders scaling from six to seven figures, balancing mindset and operational skillsets. She also offers free downloadable resources—books and a seven-figure scaling roadmap—and free AI classes like "Double Your Monthly Revenue Now Using AI" for actionable training.
Quick tips and future view
- Start simple: use ChatGPT projects and one-agent tasks before attempting swarms.
- Train AI on your best copy to maintain distinct voice and conversion effectiveness.
- Experiment playfully with AI—embrace change rather than resist it.
Whether you’re experimenting with copy, building sales automation, or preparing for agent swarms, this episode blends strategy and tactical steps for getting AI to drive inbound, high-ticket sales without ads or spam.
