1202: How MERCH can build your brand and be mini-billboards EVERYWHERE w/ Kris McAlavey

How custom merch becomes a mobile billboard for your business

Merchandise is more than a giveaway — it’s a living advertisement. This episode explains why branded apparel and promotional products function as continuous, low-cost marketing that sparks conversations, builds loyalty, and extends your brand beyond digital channels. For small businesses and creators, custom merchandise and corporate swag can be one of the most cost-effective brand-extension strategies.

Choosing high-quality production: domestic vs. overseas manufacturing

Quality control is non-negotiable. Favor trusted domestic production when brand reputation matters, and know how minimum order quantities (MOQs) influence vendor attention and service. Chris explains why investing in higher quantities can secure better factories, faster turnarounds, and consistent materials — all important for long-term brand integrity.

Best products for branded merchandise and promotional apparel

Not every item will amplify your brand equally. Prioritize everyday items people use — t-shirts, quarter-zips, hats, and water bottles — while keeping seasonality and regional preferences in mind. Chris also highlights niche products (stuffed animals, squishies, aluminum bottles) for targeted campaigns or event merchandising.

Fulfillment, dropshipping, and international distribution

Branded merchandise can scale through fulfillment services and drop shipping. If you sell online or support events, integrate inventory and POS systems to reduce errors and speed delivery. Chris shares lessons from shipping internationally and managing tour and festival merch to meet tight deadlines.

Sustainability, IP protection, and long-term brand strategy

Think sustainably and protect your intellectual property. Trademarking in multiple countries and choosing ethical sourcing strengthens credibility with conscious consumers. Avoid “junk” or cheap promotional products that dilute your message — consistent quality preserves brand value.

Practical tips for entrepreneurs wanting to launch merch

• Start with one product and perfect it before expanding your catalog.
• Use merch as uniforming, advertising, and community-building simultaneously.
• Collect and keep data — business cards and cold leads often convert later.
• Work with vendors who act as brand advisors, not just printers and applicators.

Bottom line: Branded merchandise remains an underused but powerful tool for visibility, revenue, and community building. With intentional product selection, quality-first production, and reliable fulfillment, merch becomes an enduring marketing asset for entrepreneurs, nonprofits, artists, and Fortune-level brands alike.